Case studies

Product training Mazda CX-60

Mazda CX-60 product training puts the spotlight on Mazda's new top modelfor more than 800 participants.

Mazda is celebrating several debuts with the Mazda CX-60:

It is the first Mazda in Europe with plug-in hybrid drive and optionally with a newly developed in-line six-cylinder diesel engine.
It is the first of two new models to be based on a "large platform" architecture.
"Crafted in Japan" embodies the Kodo design of the latest stage of development.
The Mazda CX-60 is an important part of Mazda's multi-solution strategy for sustainable mobility.

Accordingly, the presentation of the new Mazda CX-60 should take place in June 2022:

Target group: salespersons, service advisors and managing directors of the German Mazda dealership organization.
Goal: Transfer of product knowledge and increase of motivation for brand and product
Location: Leverkusen / Düsseldorf area
8 day events at the Mazda training center in Leverkusen + evening events in a location befitting the Mazda CX-60
Hotel accommodation for approx. 800 participants in valuable, brand-appropriate hotels
Event organization
Coordination + contact point for customer and trade
Participant management with optimal training utilization
Budget control

Project management and coordinating contact point for the customer
Research, booking and contracting to obtain optimal location and hotels at best conditions
Vehicle procurement and transport logistics
Coordination and purchasing of various crafts (caterers, hotels, transfers)
Invitation and confirmation routine
Participant management
Graphic design and production of event-supporting media
Support hotline and back office before and during events
On-site event support for all events, including accreditation
8 evening events at the Langen Foundation Neuss - an art and exhibition house built according to the plans of Japanese architect Tadao Ando
Evaluation forms for participant feedback and satisfaction
Payment processing: debiting of dealer accounts and payment of invoices from hotels, suppliers, etc.

A highly satisfied customer
Well-informed and motivated participants for the sales launch of the Mazda CX-60
Increased identification with the Mazda brand
Top evaluation by the participants (Evaluation result: school grade 1.5)
4,300 km of accident-free test drives
Execution of the event within the planned time frame
Compliance with the specified budget

>800

>4300

Ø1,5

We look forward to hearing from you!