Case studies
Trade marketing
Case studies
Trade marketing
We provide support for our customers from the automotive industry in organising, processing and controlling trade marketing campaigns with event packages for regional events.
The challenge
- Handling a large number of different and regional agencies through a centralised point of contact
- Selecting and commissioning regional event agencies
- Accepting orders and coordinating meetings
- Managing and checking the contents, costs and payments for event packages
- Ensuring that payments and charges are settled properly
- Archiving contract documents
- Documenting the successes (satisfaction of interested parties/participants)
The Promata solution
- Promata forms the lead agency
- Supervision of the transactions through communication with agencies and dealers on schedules, changes in service, agreements and rules
- Fixing of requests, management, scheduling, contract administration
- Training and event networks are used to select service providers
- Skills are developed through training activities for the employees performing the tasks
- A status reporting system and management reports are set up to document schedules, transactions, costs, quotas and to track how far targets have been attained
- Secure technical interfaces with cooperating partners are set up and maintained
The result
- Cost-efficient and variable trade marketing instrument in a win-win situation for the company and the retailers.
- Ongoing event development in line with market and product requirements
- Promata has managed the project since the word go (2005)
- 300 events on more than 500 days are successfully carried out every year on average.
- Approximately 5,000 test drives are generated annually by this campaign, and several times more interested parties and new customers are won each year as a result.
