Case studies
Ford-Werkeregional conferences 2023
The international conferences brought together participants from 3 countries and their trade organization for dialogue in a relaxed atmosphere.
The challenge
- DACH Ford Future Event: International regional conferences for the owners and managers of the German, Austrian and Swiss Ford dealer organization (DACH)
- Goal: Dialog Ford Top Management - Ford Trade Organization, outlook on the sales model of the coming years
- Coordination + contact person for customer and trade
- Organization of locations in 3 countries
- Location research and booking
- Travel planning for Ford management
- Participant management for 800 participants with optimal capacity utilization
- Multilingual
- Purchase of services
- On-site event support
- Budget control
The Promata solution
- 8 events at 8 locations and in 3 countries (Germany, Austria and Switzerland) in top hotels
- Promata is responsible for the project management and is the coordinating contact for the client.
- Development of an online platform for the registration of participants
- Invitation and confirmation routine
- Participant administration in three languages
- Coordination and purchase of all event-related services
- Graphic design and production of event-supporting media
- Support hotline and back office before and during events
- On-site event support for all events, including accreditation
- Payment processing: debiting of vendor accounts and payment of invoices for purchased services
The result
- A highly satisfied customer
- Strengthening of the trade organization's bond with the brand and management as well as future security through information, exchange and conviviality in a relaxed, pleasant atmosphere
- Smooth processes
- Compliance to time and budget constraints
- Promata supports the Ford plants every year in the organization and participant management of the Ford regional conferences and masters the individual requirements in each case.
>800
Participants
8
Events
8
Locations
3
