Case studies
International dealer information management
Case studies
International dealer information management
Our customer wants to provide its European dealer organisation with quick, targeted and personalised information.
The challenge
- The customer discovered that the dealer organisation was having to deal with the same constantly recurring challenges and patterns of errors across different countries.
- Identified solutions and best practices need to be provided for the European markets in the national language of the countries in question.
- The information needs to be prepared, personalised and sent by e-mail and via various media formats to the employees who are directly affected.
- With the aim of creating a constantly improving process, it should be possible for recipients to offer feedback on the information that is provided.
The Promata solution
- Based on the requirements catalogue, Promata decided not to use common newsletter providers but to develop its own solution.
- The solution comprises a specially programmed recipient administration system, a multifunction portal to provide the media contents with the possibility of submitting feedback/assessments, and a partially automated mail workflow.
- This tool allows Promata to respond to current customer issues, to process and translate these issues and to contact the target group, all at short notice.
The result
- An information channel accepted throughout Europe was established with the process that was set up together.
- The customer is now able to identify a problem, to describe a solution on a centralised basis and to distribute this to the relevant target groups throughout Europe within a week.
- This produces a significant increase in efficiency and quality when developing solutions for challenges.
- And this results in turn in higher satisfaction in the dealer organisation and among the end customers.
>35
interaction rate in %
>4,5
score from recipients (out of 5)
Ø3
