Case studies
Optimization of the processing advertising subsidies in 35 countries
Software-as-a-service tailored to the customer makes the processing of advertising subsidies a transparent, effective and convenient process.
The challenge
The customer requires the provision of software to replace the system currently in use, as it has the following deficiencies:
- Lack of usability of the front end and timeliness of user management
- Lack of transparency about dealer-specific budgets
- Non-existent traceability and communication of the processing status and resulting tasks
- Time-consuming process with regard to processing, approval, payment and in particular clarification of queries regarding an advertising cost subsidy claim, since, among other things, several media breaks are required
- No transaction-related archiving of evidence and credit notes
The Promata solution
- Conducting an assessment of the current situation (stakeholders, workflows, requirements)
- Conception of a system-supported workflow based on the inventory and validation with the customer
- Performance specification and offer for the creation of a Minimum Viable Product (MVP)
- Development of a prototype and joint testing with the customer
- Refinement through integration of feedback
- Final testing and go live
The result
- Definition of customer-specific budgets and display of relevant budget parameters in the system
- Convenient and intuitive request and handling process including systemic display of To Dos
- Additional notifications via e-mail in case of need for action or changes in the processing status
- Systemic notifications in the event of budget and deadline overruns and the associated goodwill character of an application
- Target group-specific, clear display of ongoing and completed actions and their review/approval status (two-stage verification and approval workflow)
- (Partial) approval or rejection of specific invoices possible independently of the approval of the basic application
- Complete insight into all evidence as well as into the led communication at the respective process
„Transparent for all stakeholders and efficient to use, Promata's Digital Marketing Platform enables MOTUL to achieve a significant improvement for many international markets and strategic customers there when it comes to allocating spend for joint business development."
Mark Grunert
Head of Marketing
Motul Deutschland GmbH
