Case studies
Multi-regional needs analysis for training requirements
We quickly and effectively carried out an analysis of the training requirements at events for our customer.
The challenge
- The client would like to determine the training needs of employees in each region of its retail organisation.
- A corresponding survey is to take place in the course of 15 events in three regions
- The evaluation is to be organised and coordinated, and fixed contact persons are to be available for the customer and retailers.
- Despite voluntary participation in the survey, the aim is to achieve the highest possible response rate.
- The questionnaire should be fillable both on the day of the event via QR code scan and after the event.
- The questionnaire and reports should reflect the client's CI.
- The customer wants to receive customised, clear and meaningful reports.
- The solution provided should be data protection compliant and secure.
- The content and layout of the survey and reports are specified.
The Promata solution
Complete handling of the process with the following services:
- Consultation with the customer, conceptualisation and creation of a questionnaire based on the relevance identified during the discussion.
- "One face to the customer": Provision of a central contact person who takes care of all customer and retailer concerns
- Online questionnaire: Digital channel enables a direct overview of responses for Promata and trainers as well as the targeted use of reminders after the event.
- Each trainer receives a QR code from Promata via a link, which can be recorded by the participants on site using a smartphone camera or scanner app and automatically forwards them to the survey (no programme/app download required). After the event, participants receive a link that leads directly to the survey.
- CI-compliant layout throughout, with the option of individualisation and customer-specific adaptation
- The customer receives reports according to preferences, situation and requirements (Promata provides advice and recommendations based on its many years of experience) - regarding both dispatch and content/presentation, e.g. recipient group, reception frequency/intervals, communication channel, output file format; data comparisons for individually definable groups and categories in customised presentation form
- Software and data are operated and stored by Promata on a secure Oracle database.
- The entire evaluation was customised based on the customer's wishes/conditions defined in the briefing and consultation.
The result
- Relief of the specialist department through the professional and complete takeover of operational processes
- Creation of a training programme tailored to demand/needs for the next financial year
- A highly satisfied customer thanks to personalised, competent support and avoidance of information loss
- Despite voluntary participation in the survey, a very high response rate of 80 % was achieved.
- Lively participation in the survey due to easy handling, accessibility and high user-friendliness - independent of time and location
- Professional and customised appearance of the survey and reports
- Each recipient group can take the measures required for their area at the right time based on the individual informative value of the reports.
- Data storage only encrypted by the customer and at Promata on Oracle database
- The services are modular, flexible and customisable.
3
Regions
15
Events
783
Participants
625
Feedback
~80%