Case studies
Management of advertising cost subsidies
Case studies
Management of advertising cost subsidies
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Promata processes all of the subsidising of advertising costs between the dealer network and the brand on behalf of the customer.
The challenge
- Central processing of the advertising cost subsidies in a local dealer network
- Outsourcing of the consolidation and audit of all documents relevant for the subsidies while taking specific criteria into consideration (e.g. CI compliance, submission deadlines, completeness)
- Target and budget management for all regions
- Processing in accordance with audit requirements
- Archiving of the documents
The Promata solution
- Redesign of the application form and definition of a submission process
- Creation of a database and a front end for processing transactions
- Performance of checks on the advertising materials
- Automation of the budget controls
- Transaction-related archiving of the documents and correspondence
- Programming of test algorithms for the partially automated control and allocation of debits and disbursements
- Generation of reports
The result
- Increase in efficiency, quality and speed
- Checks carried out by the system prevent manual processing errors, while the verification process is designed as efficiently as possible.
- Trade partners receive quick and correct disbursement of the advertising cost subsidies that they have claimed.
- It is ensured that disbursements are executed only for eligible submissions and that the correct amount is paid out.
- Reports ensure that all the parties involved (e.g. marketing department, finance, sales force) are provided with transparency concerning the budget and targets.
- The processing is carried out in accordance with the group’s internal audit requirements.
>10.000
audited transactions a year
>15
types of advertising materials that can be submitted (e.g. print, digital, audio)
Ø12
