Case studies
Variable marketing management
Case studies
Variable marketing management
Our customer from the automotive sector needs a solution to manage and process their variable marketing programmes.
The challenge
- All parties have to be able to access a central platform.
- It must be possible to map out a wide variety of marketing programmes quickly and flexibly and to suit different target groups.
- The swift evaluation and disbursement of the bonuses as well as the chargeback of unauthorised payments must be guaranteed.
- The design of all processes must be audit-compliant.
- The dealer organisation needs to have a central contact point for answering queries.
The Promata solution
- The VIPS platform is the heart of the Promata solution.
- After the master data and dealer structures have been set up, the platform is supplied with daily data streams via various interfaces.
- Customised views display the current status of the bonus payments and how far targets are being hit.
- Algorithms are used to check in line with auditing processes that the individual transactions are correct.
- In addition to data collection and a hotline for handling complaints, the facts are consolidated and compiled in reports.
The result
- More than 100 variable marketing programmes in a wide variety of forms are organised and efficiently processed throughout the year.
- Hundreds of thousands of documents and datasets are recorded, processed and archived in order to verify the individual payments.
- Swift processing means that liquidity constraints in the dealer organisation are avoided.
- A multi-stage quality process guarantees that payments and charges are correct.
- All stakeholders at the customer and in the retail business receive the right information at the right time.
>100
variable marketing programmes a year
>200.000
records and datasets a year
Ø3.5
