Case studies
Conception and provision of an online application for a winning game
A sweepstakes uses gamification to help our client achieve the goal of increasing the contract signing rate.
The challenge
- Sweepstakes as an incentive to increase the contract signing rate for new business in the areas of leasing, financing and car insurance
- Campaign period: 6 months
- Participants: all sales persons of contract dealers and their affiliated companies
- Payout of winnings: after settlement (registration) of the vehicle -> accounting period 22 months
- Online declaration of participation and approval of pre-defined parameters, including verification of e.g. correctness of the seller and bank data provided
- Updating of the recipient address pool for the purpose of sending tax-relevant documents
- Features for the participant: submission of chances to win, info on status of winnings under review, monthly and overall performance, comparison with other participants
- Feature for the customer: Meaningful data exports for the purpose of sales and financial controlling.
The Promata solution
- Development of a secure and intuitive online application
- Integration of a convenient participation declaration in the already established Promata platform VIPS (Vehicle Information and Payment System)
- Design of a process-based workflow with transparent status and check logics based on different data sources
- Development of a winning algorithm based on previously defined profit amounts and their distribution
- Visual representation of the profit determination within the application as well as sending automated e-mail notifications
- Development of graphical user interfaces for the results, audit and payout status, systemic correspondences as well as for the comparability of user performance
- Establishment of a support email address
- Monthly automated, encrypted dispatch of collective booking notices and individual receipts to traders, in accordance with legal requirements for the purpose of tax consideration of paid out profits
- Weekly/monthly dispatch of automatically generated sales and financial reports to the client
The result
- Application and workflow function safely and reliable.
- Very positive feedback from retailers regarding the sales game
- Supports the achievement of the goal of increasing the contract conclusion rate
