We provide support for our customers from the automotive industry in organising, processing and controlling trade marketing campaigns with event packages for regional events.
The challenge
- Handling a large number of different and regional agencies through a centralised point of contact
- Selecting and commissioning regional event agencies
- Accepting orders and coordinating meetings
- Managing and checking the contents, costs and payments for event packages
- Ensuring that payments and charges are settled properly
- Archiving contract documents
- Documenting the successes (satisfaction of interested parties/participants)
The Promata solution
- Promata forms the lead agency
- Supervision of the transactions through communication with agencies and dealers on schedules, changes in service, agreements and rules
- Fixing of requests, management, scheduling, contract administration
- Training and event networks are used to select service providers
- Skills are developed through training activities for the employees performing the tasks
- A status reporting system and management reports are set up to document schedules, transactions, costs, quotas and to track how far targets have been attained
- Secure technical interfaces with cooperating partners are set up and maintained
The result
- Cost-efficient and variable trade marketing instrument in a win-win situation for the company and the retailers.
- Ongoing event development in line with market and product requirements
- Promata has managed the project since the word go (2005)
- 300 events on more than 500 days are successfully carried out every year on average.
- Approximately 5,000 test drives are generated annually by this campaign, and several times more interested parties and new customers are won each year as a result.