{"id":85828,"date":"2023-07-13T08:23:39","date_gmt":"2023-07-13T08:23:39","guid":{"rendered":"https:\/\/www.promata.de\/en\/?post_type=portfolio&#038;p=85828"},"modified":"2023-07-18T14:08:02","modified_gmt":"2023-07-18T14:08:02","slug":"product-training-mazda-cx-60","status":"publish","type":"portfolio","link":"https:\/\/www.promata.de\/en\/portfolio\/product-training-mazda-cx-60\/","title":{"rendered":"Mazda CX-60 product training"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;85817&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;400&#8243; el_class=&#8221;case-study-header&#8221; uncode_shortcode_id=&#8221;154410&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;187449&#8243; text_color_type=&#8221;uncode-palette&#8221;]Product training Mazda CX-60[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1180&#8243;][vc_custom_heading text_size=&#8221;fontsize-881640&#8243; text_weight=&#8221;400&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;503766&#8243;]Mazda CX-60 product training puts the spotlight on Mazda&#8217;s new top model<\/p>\n<p>for more than 800 participants.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text-wrapper&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The challenge[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;125548&#8243;]Mazda is celebrating several debuts with the Mazda CX-60:<\/p>\n<ul>\n<li>It is the first Mazda in Europe with plug-in hybrid drive and optionally with a newly developed in-line six-cylinder diesel engine.<\/li>\n<li>It is the first of two new models to be based on a &#8220;large platform&#8221; architecture.<\/li>\n<li>&#8220;Crafted in Japan&#8221; embodies the Kodo design of the latest stage of development.<\/li>\n<li>The Mazda CX-60 is an important part of Mazda&#8217;s multi-solution strategy for sustainable mobility.<\/li>\n<\/ul>\n<p>[\/uncode_list][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;171721&#8243;]Accordingly, the presentation of the new Mazda CX-60 should take place in June 2022:<\/p>\n<ul>\n<li>Target group: salespersons, service advisors and managing directors of the German Mazda dealership organization.<\/li>\n<li>Goal: Transfer of product knowledge and increase of motivation for brand and product<\/li>\n<li>Location: Leverkusen \/ D\u00fcsseldorf area<\/li>\n<li>8 day events at the Mazda training center in Leverkusen + evening events in a location befitting the Mazda CX-60<\/li>\n<li>Hotel accommodation for approx. 800 participants in valuable, brand-appropriate hotels<\/li>\n<li>Event organization<\/li>\n<li>Coordination + contact point for customer and trade<\/li>\n<li>Participant management with optimal training utilization<\/li>\n<li>Budget control<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The Promata solution[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;126704&#8243;]<\/p>\n<ul>\n<li>Project management and coordinating contact point for the customer<\/li>\n<li>Research, booking and contracting to obtain optimal location and hotels at best conditions<\/li>\n<li>Vehicle procurement and transport logistics<\/li>\n<li>Coordination and purchasing of various crafts (caterers, hotels, transfers)<\/li>\n<li>Invitation and confirmation routine<\/li>\n<li>Participant management<\/li>\n<li>Graphic design and production of event-supporting media<\/li>\n<li>Support hotline and back office before and during events<\/li>\n<li>On-site event support for all events, including accreditation<\/li>\n<li>8 evening events at the Langen Foundation Neuss &#8211; an art and exhibition house built according to the plans of Japanese architect Tadao Ando<\/li>\n<li>Evaluation forms for participant feedback and satisfaction<\/li>\n<li>Payment processing: debiting of dealer accounts and payment of invoices from hotels, suppliers, etc.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The result[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;468284&#8243;]<\/p>\n<ul>\n<li>A highly satisfied customer<\/li>\n<li>Well-informed and motivated participants for the sales launch of the Mazda CX-60<\/li>\n<li>Increased identification with the Mazda brand<\/li>\n<li>Top evaluation by the participants<br \/>\n(Evaluation result: school grade 1.5)<\/li>\n<li>4,300 km of accident-free test drives<\/li>\n<li>Execution of the event within the planned time frame<\/li>\n<li>Compliance with the specified budget<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-143563&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1592749169219{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;800&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;179647&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;198451&#8243; text_color_type=&#8221;uncode-palette&#8221;]participants accommodated in brand-appropriate hotels[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1592749174889{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;8&#8243; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;172606&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;105011&#8243; text_color_type=&#8221;uncode-palette&#8221;]evening events at the Langen Foundation Neuss[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;198768&#8243;][uncode_counter value=&#8221;4300&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;337732&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;969856&#8243; text_color_type=&#8221;uncode-palette&#8221;]km accident-free test drives[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1689067368544{padding-bottom: 30px !important;}&#8221; uncode_shortcode_id=&#8221;800882&#8243;][uncode_counter value=&#8221;1,5&#8243; prefix=&#8221;\u00d8&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;200519&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243; uncode_shortcode_id=&#8221;148317&#8243; text_color_type=&#8221;uncode-palette&#8221;]top rating by the participants[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;kontact-cta-section&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;716&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243;]Enquire now[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Contact us[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; el_class=&#8221;color-777777&#8243;]<span class=\"font-117942\">We look forward to hearing from you!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-149927&#8243; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fwww.promata.de%2Fen%2Fcontact%2F|title:Contact&#8221; width=&#8221;220&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;210083&#8243;]Contact[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-150819&#8243; 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In the run-up to the market launch, all sales representatives got to know the new product during 3 product training seminars on theory and practice.<\/p>\n","protected":false},"author":7,"featured_media":85817,"parent":0,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[112],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mazda CX-60 product training - Promata GmbH<\/title>\n<meta name=\"description\" content=\"In the run-up to the market launch, all sales representatives got to know the new product during 3 product training seminars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promata.de\/en\/portfolio\/product-training-mazda-cx-60\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mazda CX-60 product training - 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