{"id":85285,"date":"2021-04-25T17:04:29","date_gmt":"2021-04-25T17:04:29","guid":{"rendered":"https:\/\/www.promata.de\/?post_type=portfolio&#038;p=85285"},"modified":"2023-07-13T07:36:37","modified_gmt":"2023-07-13T07:36:37","slug":"trade-marketing","status":"publish","type":"portfolio","link":"https:\/\/www.promata.de\/en\/portfolio\/trade-marketing\/","title":{"rendered":"Trade marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;85286&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;400&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Trade marketing[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;85286&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;240&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Trade marketing[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1180&#8243;][vc_custom_heading text_size=&#8221;fontsize-881640&#8243; text_weight=&#8221;400&#8243; text_italic=&#8221;yes&#8221;]We provide support for our customers from the automotive industry in organising, processing and controlling trade marketing campaigns with event packages for regional events.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text-wrapper&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The challenge[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Handling a large number of different and regional agencies through a centralised point of contact<\/li>\n<li>Selecting and commissioning regional event agencies<\/li>\n<li>Accepting orders and coordinating meetings<\/li>\n<li>Managing and checking the contents, costs and payments for event packages<\/li>\n<li>Ensuring that payments and charges are settled properly<\/li>\n<li>Archiving contract documents<\/li>\n<li>Documenting the successes (satisfaction of interested parties\/participants)<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The Promata solution[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Promata forms the lead agency<\/li>\n<li>Supervision of the transactions through communication with agencies and dealers on schedules, changes in service, agreements and rules<\/li>\n<li>Fixing of requests, management, scheduling, contract administration<\/li>\n<li>Training and event networks are used to select service providers<\/li>\n<li>Skills are developed through training activities for the employees performing the tasks<\/li>\n<li>A status reporting system and management reports are set up to document schedules, transactions, costs, quotas and to track how far targets have been attained<\/li>\n<li>Secure technical interfaces with cooperating partners are set up and maintained<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The result[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Cost-efficient and variable trade marketing instrument in a win-win situation for the company and the retailers.<\/li>\n<li>Ongoing event development in line with market and product requirements<\/li>\n<li>Promata has managed the project since the word go (2005)<\/li>\n<li>300 events on more than 500 days are successfully carried out every year on average.<\/li>\n<li>Approximately 5,000 test drives are generated annually by this campaign, and several times more interested parties and new customers are won each year as a result.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;kontact-cta-section&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;716&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243;]Enquire now[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Contact us[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; el_class=&#8221;color-777777&#8243;]<span class=\"font-117942\">We look forward to hearing from you!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-149927&#8243; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fwww.promata.de%2Fen%2Fcontact%2F|title:Contact&#8221; width=&#8221;220&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;225482&#8243;]Contact[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-150819&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;case-study-nav&#8221; row_height_pixel=&#8221;78&#8243; css=&#8221;.vc_custom_1593006167735{border-top-width: 0px !important;}&#8221;][vc_column column_width_percent=&#8221;50&#8243; position_horizontal=&#8221;left&#8221; 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