{"id":85265,"date":"2021-04-25T15:25:49","date_gmt":"2021-04-25T15:25:49","guid":{"rendered":"https:\/\/www.promata.de\/?post_type=portfolio&#038;p=85265"},"modified":"2024-09-09T14:12:28","modified_gmt":"2024-09-09T14:12:28","slug":"management-of-advertising-cost-subsidies","status":"publish","type":"portfolio","link":"https:\/\/www.promata.de\/en\/portfolio\/management-of-advertising-cost-subsidies\/","title":{"rendered":"Management of advertising cost subsidies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;85198&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;400&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Management of advertising cost subsidies[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;85198&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;240&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Management of advertising cost subsidies[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;201612&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;434085&#8243; column_width_pixel=&#8221;1180&#8243;][vc_custom_heading text_size=&#8221;fontsize-881640&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;126042&#8243;]<em>Promata processes all of the subsidising of advertising costs between the dealer network and the brand on behalf of the customer.<\/em>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text-wrapper&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The challenge[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Central processing of the advertising cost subsidies in a local dealer network<\/li>\n<li>Outsourcing of the consolidation and audit of all documents relevant for the subsidies while taking specific criteria into consideration (e.g. CI compliance, submission deadlines, completeness)<\/li>\n<li>Target and budget management for all regions<\/li>\n<li>Processing in accordance with audit requirements<\/li>\n<li>Archiving of the documents<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The Promata solution[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Redesign of the application form and definition of a submission process<\/li>\n<li>Creation of a database and a front end for processing transactions<\/li>\n<li>Performance of checks on the advertising materials<\/li>\n<li>Automation of the budget controls<\/li>\n<li>Transaction-related archiving of the documents and correspondence<\/li>\n<li>Programming of test algorithms for the partially automated control and allocation of debits and disbursements<\/li>\n<li>Generation of reports<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The result[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>Increase in efficiency, quality and speed<\/li>\n<li>Checks carried out by the system prevent manual processing errors, while the verification process is designed as efficiently as possible.<\/li>\n<li>Trade partners receive quick and correct disbursement of the advertising cost subsidies that they have claimed.<\/li>\n<li>It is ensured that disbursements are executed only for eligible submissions and that the correct amount is paid out.<\/li>\n<li>Reports ensure that all the parties involved (e.g. marketing department, finance, sales force) are provided with transparency concerning the budget and targets.<\/li>\n<li>The processing is carried out in accordance with the group\u2019s internal audit requirements.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;210245&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;791860&#8243;][vc_button button_color=&#8221;color-149927&#8243; outline=&#8221;yes&#8221; shadow=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-117942&#8243; font_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;fontspace-165446&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.promata.de%2Fen%2Fwp-content%2Fuploads%2Fsites%2F3%2F2024%2F09%2FPromata_Produktblatt_WKZ_EN_030924.pdf|title:Promata%20Campaign%20Support%20Management|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;165121&#8243;]Product Sheet[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;135418&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;375101&#8243;][vc_column_text uncode_shortcode_id=&#8221;168686&#8243;]<a href=\"https:\/\/www.bingdigital.com\/\">Image<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-143563&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749169219{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;10.000&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]audited transactions a year[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749174889{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;15&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]types of advertising materials that can be submitted (e.g. print, digital, audio)[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749179367{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;12&#8243; prefix=&#8221;\u00d8&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]days on average from submission to audit[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;kontact-cta-section&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;716&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243;]Enquire now[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Contact us[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; el_class=&#8221;color-777777&#8243;]<span class=\"font-117942\">We look forward to hearing from you!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-149927&#8243; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fwww.promata.de%2Fen%2Fcontact%2F|title:Contact&#8221; width=&#8221;220&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;754300&#8243;]Contact[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; 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