{"id":85257,"date":"2021-04-25T14:54:23","date_gmt":"2021-04-25T14:54:23","guid":{"rendered":"https:\/\/www.promata.de\/?post_type=portfolio&#038;p=85257"},"modified":"2023-07-13T07:37:52","modified_gmt":"2023-07-13T07:37:52","slug":"variable-marketing-management","status":"publish","type":"portfolio","link":"https:\/\/www.promata.de\/en\/portfolio\/variable-marketing-management\/","title":{"rendered":"Variable marketing management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;84986&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;400&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Variable marketing management[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;84986&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-150819&#8243; overlay_alpha=&#8221;40&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; back_size=&#8221;100%&#8221; row_height_pixel=&#8221;240&#8243; el_class=&#8221;case-study-header&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1110&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Case studies[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Variable marketing management[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;1180&#8243;][vc_custom_heading text_size=&#8221;fontsize-881640&#8243; text_weight=&#8221;400&#8243; text_italic=&#8221;yes&#8221;]Our customer from the automotive sector needs a solution to manage and process their variable marketing programmes.<br \/>\n[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text-wrapper&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;content-text&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The challenge[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>All parties have to be able to access a central platform.<\/li>\n<li>It must be possible to map out a wide variety of marketing programmes quickly and flexibly and to suit different target groups.<\/li>\n<li>The swift evaluation and disbursement of the bonuses as well as the chargeback of unauthorised payments must be guaranteed.<\/li>\n<li>The design of all processes must be audit-compliant.<\/li>\n<li>The dealer organisation needs to have a central contact point for answering queries.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The Promata solution[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>The VIPS platform is the heart of the Promata solution.<\/li>\n<li>After the master data and dealer structures have been set up, the platform is supplied with daily data streams via various interfaces.<\/li>\n<li>Customised views display the current status of the bonus payments and how far targets are being hit.<\/li>\n<li>Algorithms are used to check in line with auditing processes that the individual transactions are correct.<\/li>\n<li>In addition to data collection and a hotline for handling complaints, the facts are consolidated and compiled in reports.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243;]The result[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-media-record&#8221; el_class=&#8221;mt-15&#8243;]<\/p>\n<ul>\n<li>More than 100 variable marketing programmes in a wide variety of forms are organised and efficiently processed throughout the year.<\/li>\n<li>Hundreds of thousands of documents and datasets are recorded, processed and archived in order to verify the individual payments.<\/li>\n<li>Swift processing means that liquidity constraints in the dealer organisation are avoided.<\/li>\n<li>A multi-stage quality process guarantees that payments and charges are correct.<\/li>\n<li>All stakeholders at the customer and in the retail business receive the right information at the right time.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-143563&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749169219{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;100&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]variable marketing programmes a year[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749174889{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;200.000&#8243; prefix=&#8221;&gt;&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]records and datasets a year[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1592749179367{padding-bottom: 30px !important;}&#8221;][uncode_counter value=&#8221;3.5&#8243; prefix=&#8221;\u00d8&#8221; counter_color=&#8221;accent&#8221; font=&#8221;font-117942&#8243; size=&#8221;fontsize-881640&#8243; weight=&#8221;900&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;600&#8243; el_class=&#8221;mt-15&#8243;]days on average from engagement to implementation[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-192843&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;kontact-cta-section&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;716&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243;]Enquire now[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243;]Contact us[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; el_class=&#8221;color-777777&#8243;]<span class=\"font-117942\">We look forward to hearing from you!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-149927&#8243; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fwww.promata.de%2Fen%2Fcontact%2F|title:Contact&#8221; width=&#8221;220&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;131399&#8243;]Contact[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-150819&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;case-study-nav&#8221; row_height_pixel=&#8221;78&#8243; css=&#8221;.vc_custom_1593006167735{border-top-width: 0px !important;}&#8221;][vc_column column_width_percent=&#8221;50&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;nav-prev&#8221;][vc_icon position=&#8221;left&#8221; display=&#8221;inline&#8221; icon_image=&#8221;83488&#8243; text_size=&#8221;fontsize-161940&#8243; text_weight=&#8221;700&#8243; linked_title=&#8221;yes&#8221; title=&#8221;Zielabh\u00e4ngige Pr\u00e4mienaktion&#8221; link=&#8221;url:https%3A%2F%2Fwww.promata.de\/en%2Fportfolio%2Fzielabhaengige-praemienaktion%2F|title:Zielabh%C3%A4ngige%20Pr%C3%A4mienaktion&#8221; el_class=&#8221;text-left&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;50&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Variable marketing management - Promata GmbH<\/title>\n<meta name=\"description\" content=\"Our customer from the automotive sector needs a solution to manage and process their variable marketing programmes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promata.de\/en\/portfolio\/variable-marketing-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Variable marketing management - Promata GmbH\" \/>\n<meta property=\"og:description\" content=\"Our customer from the automotive sector needs a solution to manage and process their variable marketing programmes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promata.de\/en\/portfolio\/variable-marketing-management\/\" \/>\n<meta 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